Weekly Market in Forte dei Marmi, Wednesday 28 October 2026

About the event

The Mercato del Forte is described as the most beautiful market in Italy and has been a fixed date for shoppers from across central and northern Italy for decades. It started more than fifty years ago and was conceived almost the opposite of a traditional market: a new, informal and enjoyable way of buying prêt-à-porter, with quality as the common thread.

The Wednesday market is the best known. It runs in summer and winter on the circular track and in the pine grove of Piazza Marconi, in the heart of the town.

The colourful stalls offer clothing for women, men and children, leather goods, furs, cashmere, shoes and beachwear. You will also find linens and homewares, ceramics, goldsmith creations and typical local food products.

Expected weather

Forecast for Wednesday, 28 October 2026 in Forte dei Marmi: cloudy, 19° by day and 11° at night, 0% chance of rain.

Weather · Versilia →

Forte dei Marmi Wednesday market

The best-known market on the coast, running for more than fifty years and held summer and winter on the circular track and in the pine grove of Piazza Marconi. Dozens of stalls sell clothing above all: women's, men's and children's fashion, leather goods, furs, cashmere, designer shoes and beachwear. There are also linens and homeware, ceramics, jewellery and local food specialities. It is the market's own idea of quality rather than bargain-bin prices that draws visitors from all over Italy.

All about this market →

Getting to Forte dei Marmi

By car, leave the A12 at the Versilia exit. The nearest station is Forte dei Marmi-Seravezza-Querceta on the Genoa–Pisa line, in Querceta about 4 km away; long-distance trains stop at Viareggio, about 12 km away. Autolinee Toscane buses E1 and E35 serve the town, and Pisa airport is about 35 km away.

Parking: The centre is a limited-traffic zone (ZTL) with electronic gates. Outside summer, Piazza Marconi and the surrounding streets are restricted on Sundays and holidays from 8:00 to 20:00; from 1 June to the third Sunday of September the zone also applies on weekdays from 17:00 to 6:00 and all day on Sundays and holidays. Piazza Garibaldi, Via Montauti and Via Roma are pedestrian. White lines are free, blue lines are paid by app or QR code, and yellow lines are reserved.

About Forte dei Marmi

Forte dei Marmi takes its name from the small fort in Piazza Garibaldi, completed in 1788 under Grand Duke Peter Leopold to guard the beach where marble from the Apuan Alps was stored and shipped. The town belonged to Pietrasanta until 26 April 1914, when it became a comune of its own.

Guide to Forte dei Marmi →