Forte dei Marmi weekly market: every Wednesday, 8am–1:30pm
Every Wednesday · 08:00–13:30 · Piazza Marconi, the pine-lined ring in the town centre
What you find
The best-known market on the coast, running for more than fifty years and held summer and winter on the circular track and in the pine grove of Piazza Marconi. Dozens of stalls sell clothing above all: women's, men's and children's fashion, leather goods, furs, cashmere, designer shoes and beachwear. There are also linens and homeware, ceramics, jewellery and local food specialities. It is the market's own idea of quality rather than bargain-bin prices that draws visitors from all over Italy.
Tips
The Wednesday market is the year-round one. A second market in the same square runs on Sundays from Easter to the end of October, and the food market sits separately in Piazza Donatori di Organi on Wednesdays. Don't confuse it with “Gli Ambulanti di Forte dei Marmi”: that is a consortium, founded in 2002 by stallholders of this market, that takes a touring market to squares all over Italy. Its dates in other towns have nothing to do with the market here in Piazza Marconi.
Next dates 2026
- Wednesday, 28 October 2026
- Wednesday, 4 November 2026
- Wednesday, 11 November 2026
- Wednesday, 18 November 2026
Weather for the next market day
- Wed 28/1019° 11°0%
Forecast as of 2026-10-27 · Open-Meteo
Getting to Forte dei Marmi
By car, leave the A12 at the Versilia exit. The nearest station is Forte dei Marmi-Seravezza-Querceta on the Genoa–Pisa line, in Querceta about 4 km away; long-distance trains stop at Viareggio, about 12 km away. Autolinee Toscane buses E1 and E35 serve the town, and Pisa airport is about 35 km away.
The centre is a limited-traffic zone (ZTL) with electronic gates. Outside summer, Piazza Marconi and the surrounding streets are restricted on Sundays and holidays from 8:00 to 20:00; from 1 June to the third Sunday of September the zone also applies on weekdays from 17:00 to 6:00 and all day on Sundays and holidays. Piazza Garibaldi, Via Montauti and Via Roma are pedestrian. White lines are free, blue lines are paid by app or QR code, and yellow lines are reserved.
Market days can move for holidays and events; check with the comune before a special trip. Source: visitforte.com, visitforte.com, gliambulantidifortedeimarmi.it · checked 2026-10-27.